Primeclass 2.0

Primeclass 2.0

Primeclass 2.0

PROJECT YEAR

2022-2024

PROJECT YEAR

2022-2024

PROJECT YEAR

2022-2024

The Scrum Team

Product Owner — Yusuf Duman
Product Owner — Aycan Aydın
Product Owner — Onur Can Aydın
Product Design — Burak Çevik



My Role

BE Developer — Emre Kalyoncu
BE Developer — Rukiye Baştuğ Şahin
BE Developer — Ahmet Yılmaz
FE Developer — Özgür Kısa
FE Developer — Mehdi Solhan
QA Developer — Bengisu Aydemir

My Role

UX Research, Facilitation, UX and UI Design with Usability Tests with field users.

Project Abstract

To deliver a new TAV Operation Services digital user experience across desktop, mobile and native Apps.

00 — Facilitation for Kick-off Workshop with Client

Initiated the project with a persona workshop to deeply understand our users' profiles, which are crucial for tailoring our UX and product design to meet their needs. I began by eliciting their goals, motivations for using our product, and their specific knowledge and skills. This discussion helped in identifying user frustrations and potential barriers to adoption.

Subsequently, I introduced attribute scales to measure perceptions on accessibility, aesthetics, responsiveness, flexibility, and speed. This methodological approach provided a structured way to capture diverse user expectations and needs, enabling us to align our design strategies effectively with user priorities.

00 — Facilitation for Kick-off Workshop with Client

Initiated the project with a persona workshop to deeply understand our users' profiles, which are crucial for tailoring our UX and product design to meet their needs. I began by eliciting their goals, motivations for using our product, and their specific knowledge and skills. This discussion helped in identifying user frustrations and potential barriers to adoption.

Subsequently, I introduced attribute scales to measure perceptions on accessibility, aesthetics, responsiveness, flexibility, and speed. This methodological approach provided a structured way to capture diverse user expectations and needs, enabling us to align our design strategies effectively with user priorities.

00 — Facilitation for Kick-off Workshop with Client

Initiated the project with a persona workshop to deeply understand our users' profiles, which are crucial for tailoring our UX and product design to meet their needs. I began by eliciting their goals, motivations for using our product, and their specific knowledge and skills. This discussion helped in identifying user frustrations and potential barriers to adoption.

Subsequently, I introduced attribute scales to measure perceptions on accessibility, aesthetics, responsiveness, flexibility, and speed. This methodological approach provided a structured way to capture diverse user expectations and needs, enabling us to align our design strategies effectively with user priorities.

01 — Facilitation for Team Cohesion and Efficiency

As the UX/Product Designer on the project, I facilitated a series of workshops aimed at enhancing team cohesion and operational efficiency. Recognizing the diverse skill sets within our Scrum team, I designed activities that promoted understanding and collaboration across different roles.

These workshops were crucial in helping the team rapidly take ownership of their tasks, streamlining the workflow and fostering a proactive work culture. My approach not only accelerated project momentum but also enhanced cross-functional communication and alignment on user-centric outcomes.

2 Team Building Workshops Facilitated

01 — Facilitation for Team Cohesion and Efficiency

As the UX/Product Designer on the project, I facilitated a series of workshops aimed at enhancing team cohesion and operational efficiency. Recognizing the diverse skill sets within our Scrum team, I designed activities that promoted understanding and collaboration across different roles.

These workshops were crucial in helping the team rapidly take ownership of their tasks, streamlining the workflow and fostering a proactive work culture. My approach not only accelerated project momentum but also enhanced cross-functional communication and alignment on user-centric outcomes.

2 Team Building Workshops Facilitated

01 — Facilitation for Team Cohesion and Efficiency

As the UX/Product Designer on the project, I facilitated a series of workshops aimed at enhancing team cohesion and operational efficiency. Recognizing the diverse skill sets within our Scrum team, I designed activities that promoted understanding and collaboration across different roles.

These workshops were crucial in helping the team rapidly take ownership of their tasks, streamlining the workflow and fostering a proactive work culture. My approach not only accelerated project momentum but also enhanced cross-functional communication and alignment on user-centric outcomes.

2 Team Building Workshops Facilitated

02 — Development of Design Principles and Concepts

Building on the insights gathered from the persona workshop, I formulated a set of design principles that would guide the creation and iteration of our product's design. These principles were centered around usability, simplicity, and user empowerment. Using these guiding principles, I then developed initial design concepts.

These concepts were visual and functional representations of our product, crafted to resonate with our user base while addressing their needs and frustrations identified earlier. This phase involved sketching, wireframing, and creating high-fidelity prototypes to explore various design solutions and refine our approach before moving into development.

02 — Development of Design Principles and Concepts

Building on the insights gathered from the persona workshop, I formulated a set of design principles that would guide the creation and iteration of our product's design. These principles were centered around usability, simplicity, and user empowerment. Using these guiding principles, I then developed initial design concepts.

These concepts were visual and functional representations of our product, crafted to resonate with our user base while addressing their needs and frustrations identified earlier. This phase involved sketching, wireframing, and creating high-fidelity prototypes to explore various design solutions and refine our approach before moving into development.

02 — Development of Design Principles and Concepts

Building on the insights gathered from the persona workshop, I formulated a set of design principles that would guide the creation and iteration of our product's design. These principles were centered around usability, simplicity, and user empowerment. Using these guiding principles, I then developed initial design concepts.

These concepts were visual and functional representations of our product, crafted to resonate with our user base while addressing their needs and frustrations identified earlier. This phase involved sketching, wireframing, and creating high-fidelity prototypes to explore various design solutions and refine our approach before moving into development.

C1 — Turn physical experience to the digital experience

We deliver VIP experience to our customers, why not to our operators? We create unique experience to our operators because they worth it.

“Consumers seek to know what’s real, what’s true. They crave authenticity. What brands often fail to realize is that real authenticity is just being consistent. Without consistent experiences, consumers experience brand confusion. If event, in-person, and digital touch points offer completely different tones, consumers won’t know which aspect of the brand is authentic, what expression of the brand is real.

C1 — Turn physical experience to the digital experience

We deliver VIP experience to our customers, why not to our operators? We create unique experience to our operators because they worth it.

“Consumers seek to know what’s real, what’s true. They crave authenticity. What brands often fail to realize is that real authenticity is just being consistent. Without consistent experiences, consumers experience brand confusion. If event, in-person, and digital touch points offer completely different tones, consumers won’t know which aspect of the brand is authentic, what expression of the brand is real.

C1 — Turn physical experience to the digital experience

We deliver VIP experience to our customers, why not to our operators? We create unique experience to our operators because they worth it.

“Consumers seek to know what’s real, what’s true. They crave authenticity. What brands often fail to realize is that real authenticity is just being consistent. Without consistent experiences, consumers experience brand confusion. If event, in-person, and digital touch points offer completely different tones, consumers won’t know which aspect of the brand is authentic, what expression of the brand is real.

C2 — Leave less carbon footprint on digital product

Visit TAV Sustainability

Reduce your digital carbon footprint to shape a greener future.

“So, now it is time to act, to think about how to incorporate sustainable practices in business IT strategy. Technology firms have taken significant steps in cleaning their clouds, leading the way in adopting sustainable IT contributions. Still, each company can do its part in reducing its digital carbon footprint."

https://escp.eu/news/reduce-your-digital-carbon-footprint-shape-greener-future

C2 — Leave less carbon footprint on digital product

Visit TAV Sustainability

Reduce your digital carbon footprint to shape a greener future.

“So, now it is time to act, to think about how to incorporate sustainable practices in business IT strategy. Technology firms have taken significant steps in cleaning their clouds, leading the way in adopting sustainable IT contributions. Still, each company can do its part in reducing its digital carbon footprint."

https://escp.eu/news/reduce-your-digital-carbon-footprint-shape-greener-future

C2 — Leave less carbon footprint on digital product

Visit TAV Sustainability

Reduce your digital carbon footprint to shape a greener future.

“So, now it is time to act, to think about how to incorporate sustainable practices in business IT strategy. Technology firms have taken significant steps in cleaning their clouds, leading the way in adopting sustainable IT contributions. Still, each company can do its part in reducing its digital carbon footprint."

https://escp.eu/news/reduce-your-digital-carbon-footprint-shape-greener-future

C3 — Scalable, reusable library across all TAV OS Products

Manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

“The primary benefit of design systems is their ability to replicate designs quickly by utilizing premade UI components and elements. Teams can continue to use the same elements over and over, reducing the need to reinvent the wheel and thus risking unintended inconsistency.’’

C3 — Scalable, reusable library across all TAV OS Products

Manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

“The primary benefit of design systems is their ability to replicate designs quickly by utilizing premade UI components and elements. Teams can continue to use the same elements over and over, reducing the need to reinvent the wheel and thus risking unintended inconsistency.’’

C3 — Scalable, reusable library across all TAV OS Products

Manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

“The primary benefit of design systems is their ability to replicate designs quickly by utilizing premade UI components and elements. Teams can continue to use the same elements over and over, reducing the need to reinvent the wheel and thus risking unintended inconsistency.’’

OUR GUIDING QUESTION IS

How might we craft a design language system that inspires, engages and connects a diverse set of TAV Operating System products?

OUR GUIDING QUESTION IS

Manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

“The primary benefit of design systems is their ability to replicate designs quickly by utilizing premade UI components and elements. Teams can continue to use the same elements over and over, reducing the need to reinvent the wheel and thus risking unintended inconsistency.’’

OUR GUIDING QUESTION IS

Manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

“The primary benefit of design systems is their ability to replicate designs quickly by utilizing premade UI components and elements. Teams can continue to use the same elements over and over, reducing the need to reinvent the wheel and thus risking unintended inconsistency.’’

03 — Wireframing and Service Blueprint Development

After establishing the design principles and concepts, I led the transition into more detailed design phases by creating wireframes and a comprehensive service blueprint for the product. The wireframes provided a visual guide for the layout and interaction of the interface elements, enabling us to visualize user flows and iteratively refine the user experience.

Concurrently, I developed a service blueprint which outlined the end-to-end user journey, including all user interactions and the back-end processes that support them. This dual approach helped in aligning the technical and user experience aspects of the product, ensuring a cohesive and seamless service delivery.

03 — Wireframing and Service Blueprint Development

After establishing the design principles and concepts, I led the transition into more detailed design phases by creating wireframes and a comprehensive service blueprint for the product. The wireframes provided a visual guide for the layout and interaction of the interface elements, enabling us to visualize user flows and iteratively refine the user experience.

Concurrently, I developed a service blueprint which outlined the end-to-end user journey, including all user interactions and the back-end processes that support them. This dual approach helped in aligning the technical and user experience aspects of the product, ensuring a cohesive and seamless service delivery.

03 — Wireframing and Service Blueprint Development

After establishing the design principles and concepts, I led the transition into more detailed design phases by creating wireframes and a comprehensive service blueprint for the product. The wireframes provided a visual guide for the layout and interaction of the interface elements, enabling us to visualize user flows and iteratively refine the user experience.

Concurrently, I developed a service blueprint which outlined the end-to-end user journey, including all user interactions and the back-end processes that support them. This dual approach helped in aligning the technical and user experience aspects of the product, ensuring a cohesive and seamless service delivery.

04 — Crafting a Design Guide for Developers

To ensure consistency and fidelity in the implementation of our design, I compiled a comprehensive design guide for the development team. This guide included detailed specifications on UI elements such as typography, color palettes, grid systems, and the use of space, along with interaction patterns and animation guidelines. It also provided code snippets and examples to facilitate accurate translation of the design concepts into functional code.

This resource was instrumental in maintaining design coherence across different parts of the product and provided developers with a clear understanding of the design intent, reducing the need for frequent revisions and speeding up the development process.

04 — Crafting a Design Guide for Developers

To ensure consistency and fidelity in the implementation of our design, I compiled a comprehensive design guide for the development team. This guide included detailed specifications on UI elements such as typography, color palettes, grid systems, and the use of space, along with interaction patterns and animation guidelines. It also provided code snippets and examples to facilitate accurate translation of the design concepts into functional code.

This resource was instrumental in maintaining design coherence across different parts of the product and provided developers with a clear understanding of the design intent, reducing the need for frequent revisions and speeding up the development process.

04 — Crafting a Design Guide for Developers

To ensure consistency and fidelity in the implementation of our design, I compiled a comprehensive design guide for the development team. This guide included detailed specifications on UI elements such as typography, color palettes, grid systems, and the use of space, along with interaction patterns and animation guidelines. It also provided code snippets and examples to facilitate accurate translation of the design concepts into functional code.

This resource was instrumental in maintaining design coherence across different parts of the product and provided developers with a clear understanding of the design intent, reducing the need for frequent revisions and speeding up the development process.

WHILE DEVELOPMENT CONTINUOUS

05 — Site Visits and Heat Map Testing for Entry Screens

To enhance our understanding of user interactions and to optimize the entry screens, I conducted site visits and implemented heat map testing. The site visits allowed me to observe real-world user behavior and gather direct feedback on the usability of our product. This hands-on approach provided valuable insights into user needs and preferences.

Additionally, I utilized heat map testing to analyze how users interacted with our entry screens, identifying hot spots where users clicked most frequently and areas that were ignored. This data was crucial for refining our design, ensuring that important elements were effectively engaging and accessible to users.

06 — Validation and Launch of Primeclass

In the final stages of the project, I led the validation phase, which involved rigorous testing and user feedback sessions to ensure that our product met all functional and user experience benchmarks before going live. We conducted A/B testing, user acceptance testing (UAT), and usability testing to iron out any issues and refine the user interface and experience.

Once validation was successfully completed, we launched PrimeClass. This marked a significant milestone, as the product was now live and accessible to users, allowing us to gather real-world usage data and user feedback to inform future updates and improvements.

06 — Validation and Launch of Primeclass

In the final stages of the project, I led the validation phase, which involved rigorous testing and user feedback sessions to ensure that our product met all functional and user experience benchmarks before going live. We conducted A/B testing, user acceptance testing (UAT), and usability testing to iron out any issues and refine the user interface and experience.

Once validation was successfully completed, we launched PrimeClass. This marked a significant milestone, as the product was now live and accessible to users, allowing us to gather real-world usage data and user feedback to inform future updates and improvements.

06 — Validation and Launch of Primeclass

In the final stages of the project, I led the validation phase, which involved rigorous testing and user feedback sessions to ensure that our product met all functional and user experience benchmarks before going live. We conducted A/B testing, user acceptance testing (UAT), and usability testing to iron out any issues and refine the user interface and experience.

Once validation was successfully completed, we launched PrimeClass. This marked a significant milestone, as the product was now live and accessible to users, allowing us to gather real-world usage data and user feedback to inform future updates and improvements.

Now Primeclass 2.0 available more the 7 lounges.